Fall Creators Update Hits 90 Percent of Windows 10 PCs

Posted on March 28, 2018 by Paul Thurrott in Windows 10 with 9 Comments

Fall Creators Update Hits 90 Percent of Windows 10 PCs

Well, this is unprecedented: The Fall Creators Update is now installed on over 90 percent of all Windows 10 PCs, according to the latest data from AdDuplex.

As you may know, AdDuplex is the largest cross-promotion network for Windows apps, and the firm empowers developers and publishers to promote their apps for free by helping each other.

This month, the firm again looks at the Fall Creators Update deployment rate. Which is hitting historic rates.

“According to our numbers, the Fall Creators Update is on more than 90 percent of PCs now,” AdDuplex notes in its latest report. “The Fall Creators Update is undeniably the fastest spreading update in a long time.”

It is almost certainly the fastest-spreading Windows upgrade of all time, actually. But we don’t really have accurate data by which to compare. But whether you care about sheer numbers or just percentage of the installed base, this is impressive.

As I wrote previously, deployment of the Fall Creators Update has been very rapid when compared to previous feature updates. It hit 5 percent of all Windows 10 PCs within one week, was at 20 percent after just one month, and over 50 percent after two months. In January, it hit almost 75 percent usage, and then in Februaryit reached 85 percent.

Today? With Microsoft having just finalized its successor, the Spring Creators Update, the Fall Creators Update stands at an incredible 90.4 percent of all Windows 10 PCs used worldwide.

Here are some more interesting data points from this week’s AdDuplex report:

HP is still the number one PC maker by usage share. HP controls over 26 percent of all Windows 10 PCs in use. The remainder of the top 5 includes Dell (17.3 percent), Lenovo (12.6 percent), ASUS (8.7 percent), and Acer (8.6 percent). All other PC makers have less than 5 percent usage share. And Microsoft (Surface) sits at just 2.5 percent.

Fall Creators Update deployment by PC maker has evened out. In the past, PCs made by certain companies seemed to have higher success rates with the Fall Creators Update. But this seems to have evened out: Most PC makers are in the 90 percent range. And Microsoft (Surface) is no better or worse in this regard than the others.


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Comments (9)

9 responses to “Fall Creators Update Hits 90 Percent of Windows 10 PCs”

  1. davidblouin

    Correct me if i'm wrong but AdDuplex collect this data from their ads that appear on UWP app, but according to everyone on thurrott.com, no one has ever use a UWP app.

    So how relevent is this data, really ?

  2. MattHewitt

    I feel like I bring this up every time Ad Duplex data is used, but if they're only reporting based on UWP apps, I don't think the data can be used to describe overall (consumer and business) deployment of any version of Windows. I imagine there are a lot of enterprises who have rolled Windows 10 out and have disabled the Microsoft store, and are running something older than the Fall Creators Update that are not being counted in this data set.

    Ad Duplex might be helpful for a UWP developer to know when they should drop support of an old version of Windows, but using it to predict overall deployment seems a bit iffy. It's too bad Microsoft doesn't release their own numbers on this for developers similar to the way Apple does. I'm not saying I trust Microsoft or Apple to be accurate, but it would at least be a way to compare what Ad Duplex reports versus what Microsoft reports.

    • wright_is

      In reply to MattHewitt:

      Exactly. There are a couple of very nice group policy settings, allowing you to ban MS accounts from Domain PCs and to disable access to the Store.

      You can also do things like rid the PC of all pre-installed Windows Store apps on first logon etc.

      I am currently setting up a new domain and I am considering the pluses and minuses of it.

      Plus, for larger corporations, they can have their own store and only populate it with the apps they want.

      It is a nice number from Ad Duped, but I agree with you, I don't think you can use the figure to get an overall feel for what versions of Windows 10 are installed worldwide.

  3. woelfel

    What will be interesting is to see how fast the Spring Creators Update will be adopted. Especially with the decrease in time that it takes to install and with the stability of the platform...can it be...that Microsoft can actually make Windows work like a smartphone? *gasp*...nah...I won't believe it. *rich man laugh*

  4. PeteB

    Not sure why it's unprecedented when they distributed FCU like GWX malware. MS ignored group policy settings to postpone feature updates , ignored windows update being disabled and auto downloaded FCU and then auto installed with a big disruptive full screen popup with no opt out.

    I was hanging in there with 10 but MS blatant disregard and heavy handed forced updates of late pushed me back to 8.1. Funny enough there's nothing in 8.1 that I'm missing from 10 - the same SMP kernel improvements without all the preinstalled bloat and telemetry.

    • NT6.1

      In reply to PeteB:

      True. I don't know how but they managed to turn on Windows Update service without my knowledge and started to download and install the Fall Creators. I had to turn off WiFi and clean all the crap. I'm only downgrading from Anniversary when there's no security patches for it.

  5. MikeGalos

    Now. Combine that with the fact that the only other supported client OS members in the Windows family are Windows 8.1 and Windows 7 which are both out of mainstream support and with the roughly 90% market share of Windows in the desktop/laptop market and life is now MUCH easier for application developers who now have a vastly easier job of target platform compatibility.

    Having the dominant platform not be fragmented was the benefit that Microsoft hoped to get in exchange for the loss of the small Windows retail sales revenue. Looks like that bet is paying off both in ease for 1st party and 3rd party development and in reduced support costs.

  6. Rob B

    Working in tech support, this update has been unbelievably persistent since mid Feb and constantly retrying on PCs that fail due to hardware incompatibility. Seems to bypass all settings that aim to avoid it.