Update: Microsoft says the company was able to stop the notification from showing up to regular Windows 10 users before it became widespread. Our original story follows below.
Earlier today, Microsoft shipped a new Insider Preview build for the upcoming Windows 10 October 2018 Update to Windows Insiders. The company also sent out a notification to Insiders in the Fast Ring, alerting them about the new update.
There’s a twist, though: Microsoft may have just messed up. Users on Twitter started reporting that they are receiving the same notification on non-Insider Windows 10 devices. They are being notified about a new Insider update even though their device isn’t enrolled in the Insider program, or even if they were never an Insider, to begin with. The notification simply takes users to the Windows Update page, though it doesn’t automatically start installing the build which makes it much less of a disaster for REdmond.
— Brett Howse (@BrettHowse) August 31, 2018
The issue arises less than 24 hours after Apple faced a similar issue with the iOS 12 Beta — a bug on the latest iOS 12 betas started notifying users to update their phone even though they were running the latest beta, turning it into a meme on Twitter. Cupertino later fixed the issue with the latest beta this evening.
As for Windows 10, a Microsoft employee said the company is looking into the issue, and we have independently reached out to Microsoft for further updates on the story.