Windows 10 Version 1803 Surges to 90 Percent Usage Share

Posted on September 27, 2018 by Paul Thurrott in Windows 10 with 14 Comments

On the eve of the release of the next version of Windows 10, the current version is in use on 90 percent of compatible PCs out in the world.

“Obviously, there isn’t much room for the April 2018 Update to grow anymore, but it still added almost 3 percent to its share over the month,” AdDuplex notes in its latest report. That’s a reference to the fact that usage of this version of Windows 10 has grown in an unprecedented fashion, hitting 84 percent of all Windows 10 PCs out in the world in July, and then almost 87 percent in August.

That “out in the world” bit, by the way, refers to the fact that AdDuplex uses Windows Store app advertising to measure usage. And many PCs, especially in the enterprise, don’t necessarily see a lot of Store app usage.

But AdDuplex’s data is consistent with itself, which makes these comparisons both accurate and interesting. So this next note surprised me.

“It is unlikely that April 2018 Update will reach the top level penetration of its predecessor, the Fall Creators Update,” the report continues. “Next month, we are likely to see the October 2018 Update in the mix and this means that it will start taking the market share from the April 2018 Update before it reaches 92+ percent share that the Fall Creators Update (version 1709) enjoyed back in April.”

In retrospect, this does make some sense: The only reason that Windows 10 version 1709 was able to exceed 90 percent share is that its successor, Windows 10 version 1803, was delayed. And that means that the delta between that release and Windows 10 version 1809 is likewise even shorter as a result.

In related news, Ad Duplex reports that the most recent Surface Pro model is now the second-most used Surface PC in the world, with 20 percent usage share, behind Surface Pro 4, with 31 percent share. The success of this format perhaps explains the otherwise lackluster Surface Go release this summer.

And here’s a final note: The successors to Windows 10 version 1803 and Surface Pro (2017) are expected to be announced if not released next week at a Microsoft event in New York. See you there!


Join the discussion!


Don't have a login but want to join the conversation? Become a Thurrott Premium or Basic User to participate

Comments (16)

16 responses to “Windows 10 Version 1803 Surges to 90 Percent Usage Share”

  1. MikeGalos

    Another key takeaway, especially for developers, is that since Windows 7 and Windows 8.1 have now aged out to Extended Support that means that 90% of users of Fully Supported Windows versions are on not only the same version of Windows but the same build.

    And, yes, I know that while anyone using a product on Extended Support SHOULD be in the process of migrating off it there are a lot of users (especially here, apparently) who still use aging system software. But I also know that people who are using a 7-year old operating system (Windows 7 SP1) or a 5-year old one (Windows 8.1) are not the ones likely to buy a new application and are the ones likely to be using a 5-7 year old application that they're also not interested in changing.

  2. dcdevito

    As someone who oversees massive rollouts to a firm with only 10k employees, this stats is staggering. It's impressive to say the least.

  3. NT6.1

    Unimpressed. Windows 7 has more market share.

  4. m.rubino

    I find it hard to believe that this includes enterprise deployments. I think they are severely underrepresented in these stats because enterprise users don't run Windows store apps that talk back to Ad Duplex. I'd like to see them provide some stats on what percentage of computers they're seeing are running Enterprise, Education, Pro, Home, etc.

  5. bart

    Am expecting 1809 to be released to Release Preview ring next week, along with an cumulative update. All going well, 1809 will roll out to non-Insiders on Oct 9th


    "90% of users of Fully Supported Windows versions are on not only the same version of Windows but the same build."

    No, sorry. You forgot the "out in the world" proviso of Ad-Duplex, ie. this is data from Windows Store users. Most users I know and certainly the majority of education and businesses don't touch the store!

  7. waethorn

    "90% of *COMPATIBLE* devices"

    That's telling, since I see lots of systems that are now incapable of running Windows 10 due to performance or compatibility changes since the initial release. Owners of those machines have since upgraded to new hardware and/or a different platform.

    Just FYI: you used to be able to run Windows 10 on 2GB of RAM for light tasks, with 4GB being a good amount for consumer systems, and 8GB being considered for power users. Now Windows 10 requires everybody to step up a notch. Why?!? Why has the code changed so much, considering that they touted OneCore's efficiency over Windows 8.1??

Leave a Reply