There are Ads … And Then There are Ads (Premium)


When Microsoft first started putting advertisements in Windows back in 2012, I accurately called it a slippery slope. As I predicted, instances of advertising in Windows have only exploded since then. And Microsoft has repeatedly tried to slip even more insidious ads and other obstructions into pre-release Windows 10 builds in the Insider Preview only to have them back-off thanks to user outrage.

But when it comes to this kind of thing, there are ads … and then there are ads. I use this term broadly, and on purpose: It’s just too complicated to list out of the many strange transgressions in Windows 10. In the book Windows 10 Field Guide, for example, I refer to them generally as “annoyances” and I devote the opening section of the Personalization chapter to explaining how to remove them. For you Thurrott Premium members, I also briefly discussed this process (via “Remove crapware” and “Disable Windows 10 advertising and suggestions”) in This is How I Configure Windows 10 (Premium).

Ready to upgrade your experience?

Looks like you don't have an account with us or have reached your article limit with your Basic subscription. Start your Spring season with Thurrott Premium. During our Spring Sale, your first year is $48.00! Sale ends May 31, 2019.

See Premium Options

Learn why you should sign up for Premium.

Commitment may not be your thing ...

If that's the case, sign-up to be a Basic member on

With a Basic membership, you'll have limited access to Premium content (3 Premium articles per month), receive the Thurrott Daily newsletter & have the ability to comment on articles or forums.

Create a Account