Amazon’s Prime Wardrobe service is launching a new option for its users. The fashion-focused service is now launching a service called Personal Shopper, a $4.99 per month subscription that will send you curated boxes of clothing based on your taste.
The service uses computer intelligence, as well as human stylists to figure out what you may like, and put up to eight items of clothing in your box. The items in the picks can then be previewed by you, and you have the option to chose up to 8 items for your box, which is then shipped and you have 7 days to try them on and return what you don’t like with the prepaid return box.
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The system looks at things like your style, brand, fit, and budget preferences, which you can update whenever you like. It also uses human stylists, which Amazon says are from a diverse background, to select items that you are likely to be a fan of. “We use a combination of technology innovation and a personalized human touch to curate items for you based on the information you provide in your Style Profile. We pick pieces from our selection of thousands of brands to fit your style and budget for various occasions. We do our best to meet your style and request needs, and use the feedback you provide on items each month to improve your picks. Our fashion stylists come from varied backgrounds in the fashion, retail, editorial, styling and creative fields. They are trained to select items and styles based on fit, color, styling, seasonal and current trends,” the company said in the Personal Shopper website.
Amazon has long been pushing Prime Wardrobe as the company tries to get into the fashion game. The service first launched last year, and the latest Personal Shopper is just getting started. It’s only available in the US for women’s clothing, though the one for men’s clothing is probably in the works, too.