Amazon Has Now Sold Over 250 Million Fire TV Devices

Amazon announced this week that it has now sold over 250 million Fire TV devices since the launch of the first-gen Fire TV 10 years ago. The company previously announced in March 2023 that it had sold over 200 million Fire TV devices, so we’re looking at 50+ million new devices sold over a little bit more than a year.

The Fire TV ecosystem now includes Amazon’s Fire TV sticks and Fire TV Cube, plus Fire TV-powered smart TVs from Amazon and other TV manufacturers including Panasonic, Hisense, Toshiba, and TCL. “It’s early days, but we think we’re onto something—customers have made smart TVs into Fire TV’s fastest-growing business,” Amazon said yesterday.

Yesterday, the company also announced a couple of new Fire TV products, including a refreshed Fire TV 4-Series lineup with ultra-slim bezels. Amazon said that the Fire TV 4-Series was its most popular model, and the new lineup starts at $329.99 for the 43-inch model.

Amazon also introduced yesterday the premium Fire TV Omni Mini-LED Series. It starts at $819.99 for the 55-inch model with a 4K QLED mini-LED display, Dolby Vision IQ and HDR10+ support, plus 2.1 Dolby Atmos audio with two speakers and up to two built-in subwoofers. Gamers can also expect a future-proof experience with an AMD FreeSync Premium Pro certification, support for Variable Refresh Rate, Auto Low Latency Mode, and a 144Hz refresh rate in Gaming Mode.

Lastly, Amazon is launching the Fire TV Soundbar Plus Series as a follow up to last year’s Fire TV Soundbar. The new lineup starts at $249.99 for the all-in-one 3.1 soundbar, which can be combined with a wireless subwoofer and two wireless surround speakers. The full package is priced at $489.99.