Amazon is signing a deal with Apple to expand its collection of Cupertino’s hardware. The company currently sells devices like the iPhone from third-party sellers, in varying prices and conditions. The new deal hopes to improve the quality of the products sold on Amazon at standard pricing.
As part of the new partnership, Amazon will sell Apple’s new iPhone devices like the new iPhone Xs and iPhone Xr, as well as the new iPad Pro and Apple Watch Series 4. The company is additionally going to sell products from Apple-owned Beats. The new products will be available on Amazon in the US, UK, France, Germany, Italy, Spain, Japan and India over the coming weeks.
Apple’s HomePod smart speaker, which directly competes with Amazon’s Echo products, won’t be sold on Amazon for bvious reasons. The company also doesn’t sell Google’s Home devices.
The new partnership means Amazon’s independent sellers will no longer be able to sell iPhones and other Apple products directly on Amazon. Instead, they will have to get verified as Apple-approved resellers to be able to sell Apple products on Amazon, reports CNET. This will ensure customers get a certain level of quality and don’t have to worry about the quality or legitimacy of the products purchased.
The deal is a big win for Amazon, further expanding the company’s product range just in time for the holidays. With Amazon offering free delivery on all orders for the holidays in the United States, the timing here is perfect.