Apple Is Building the ‘Next-Generation’ of Its Media Apps for Windows

Posted on November 19, 2019 by Mehedi Hassan in Apple, Apple TV+, Music + Videos, Windows, Windows 10 with 13 Comments

Apple seems to be working on new media apps for Windows. The company released iTunes on the Microsoft Store back in 2018, but with the company killing the iTunes app on macOS, it may not be a while till it kills the Windows counterpart, too.

But here’s the thing: Apple could actually be working on new media apps for Windows. Neowin noticed a new job listing at Apple for a Senior Software Engineer to work on its “next-generation” of media apps for Windows, and it seems very interesting.

The job listing says that “experience with UWP is a big plus” which suggests the upcoming media apps for Windows from Apple could be built on UWP, and thus work on both Windows 10 and the Xbox One. And that’s the important part: Apple’s new video streaming service Apple TV+ doesn’t officially support the Xbox One, so the company is hard at work to address that problem.

Building a new Apple TV app for Windows 10 could allow the company to reach both Windows 10 and Xbox One users, and compete better with Netflix, which has apps for both the platforms. And more importantly, Apple Music could also get a new app on Windows as part of Apple’s plan to make the next-generation of its media apps for Windows.

Apple has put a lot of focus on its services lately, and its also opening up its services to third-party devices, instead of just limiting them to its own hardware. The move is something that still needs a lot of work, and Apple looking to build next-generation media apps for Windows could be a sign that the company isn’t done yet.

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Comments (14)

14 responses to “Apple Is Building the ‘Next-Generation’ of Its Media Apps for Windows”

  1. lvthunder

    Bummer that this is just a job posting though. That means it'll be months before it comes out.

  2. maktaba

    Too late. Microsoft has already abandoned UWP.

  3. RobertJasiek

    Hoping... that iTunes for Windows

    • is restricted to iDevice backup and local file transfer via both USB or WLAN while all bloatware media stuff is moved to separate applications,
    • local file transfer is for all file types and always offers an "apply to all" option available by one click,
    • replaces Apple's Windows services (iPod service, service Bonjour, Apple Mobile Device Service, related autostart entries) by one Windows system driver, as it ought to be,
    • does not communicate with Apple servers without asking,
    • gets a plain and simple GUI.
  4. codymesh

    I don't have high hopes for this. Developers don't seem to care about making good apps on the desktop anymore. Every app is some non-native rubbish with poor performance, excessive memory consumption, and choppy interface. Really, really tired of it.

    If Apple made a smooth, slick, UWP app for their music service, it would definitely be in stark contrast to whatever in tarnation the Spotify app is and the non-existent apps from the other players. It would also really shut up a lot of the people who think Win32 is gospel

  5. jchampeau

    The headline states that Apple is doing this, but the article says they "seem to be" and "could" be. At the risk of sounding like a jerk, I really wish care would be taken in choosing words and avoiding conflicts between headlines and the articles they accompany.

  6. rm

    I wonder . . . will history repeat itself? Apple created the iTunes program for Windows, this was the buggies, security filled swiss cheese of Windows and let tons of viruses and malware into Windows. Then Apple created "I'm a Mac, I'm a PC" commercial series in which it said how there was a lot of malware on Windows, so buy a Mac. To be fair Flash, Java client, and ActiveX also contributed about as many viruses/malware. But the difference is, iTunes was just a program that had that many issues!

    I don't think I will ever install Apple crapware on my Windows devices period!

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