Beneath A Surface: Shipping November 29th

What started out as a rough idea about eight months ago, my book about the Surface journey is nearly complete. As we finish up the final edits this week, the book will be ready to ship next Thursday, November 29th.

The title of the book is Beneath A Surface and you can pre-order it here on Thurrott, or Amazon, or sign-up to be notified when it will be available on LeanPub. There will be a print edition, only available to pre-order today on Thurrott, or a version can be purchased on Amazon once the book is complete (Bezos does not currently let you pre-order physical copies of the book) and of course a digital version as well.

Windows Intelligence In Your Inbox

Sign up for our new free newsletter to get three time-saving tips each Friday — and get free copies of Paul Thurrott's Windows 11 and Windows 10 Field Guides (normally $9.99) as a special welcome gift!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

The book is around 155 pages and is a casual read, it’s not deeply technical but focuses more on the challenges the team faced along the way to building a billion-dollar brand. There are inside stories that have never been reported and also the company’s roadmap for 2019 and a bit of 2020 (of course, being a year or longer out, plans can and will change).

I have let a couple of people read (including Paul who is graciously editing the book) it already and will be sharing it more broadly with other writers soon, but Mary Jo Foley quite liked it. Along with Surface, there are a few details about Windows Phone, Windows 8/10 development and a lot more.

If you ordered from Amazon, the book will show up on your Kindle and if you ordered on Thurrott, you will get an email with how to download your book. For those who purchased a physical copy, you will get an email about that status of your order – the book is heading to the printers later this week for proofing.

There is always more that can be added or edited or refined, but I’m quite happy with how this has turned out; I can promise that you will learn a thing or two while reading the book.

Thank you to everyone who has pre-ordered, I can’t express enough how much this means to me as you are taking a risk on something I have created; it’s a humbling experience. I hope that everyone enjoys it as much as I have enjoyed writing it.

Tagged with

Share post

Please check our Community Guidelines before commenting

Conversation 27 comments

  • OldITPro2000

    Premium Member
    21 November, 2018 - 9:38 am

    <p>Congrats, Brad!</p>

    • Brad Sams

      Premium Member
      21 November, 2018 - 9:46 am

      <blockquote><em><a href="#370644">In reply to OldITPro2000:</a></em></blockquote><p>Thanks!</p>

  • Kevin Costa

    21 November, 2018 - 10:01 am

    <p>Congrats, man! </p><p>Do you ship <span style="color: rgb(0, 0, 0);">the printed version </span>internationally?</p>

    • Brad Sams

      Premium Member
      21 November, 2018 - 10:57 am

      <blockquote><em><a href="#370661">In reply to Kevin_Costa:</a></em></blockquote><p><br></p><p>Technically yes but currently looking into options to see if we can make it more economical to ship dead trees across the ponds.</p>

  • TravisGreuel

    Premium Member
    21 November, 2018 - 10:06 am

    <p>Congrats Brad. A finished, well received book in only eight months sounds like quite an accomplishment. Can't wait to read it.</p>

    • Brad Sams

      Premium Member
      21 November, 2018 - 10:57 am

      <blockquote><em><a href="#370665">In reply to TravisGreuel:</a></em></blockquote><p><br></p><p>A journey for sure.</p>

  • kzrystof

    21 November, 2018 - 10:12 am

    <p>Can't wait to read it 🙂 </p>

  • digiguy

    Premium Member
    21 November, 2018 - 11:16 am

    <p>HI Brad, what format will the digital copy be in? PDF? epub?</p>

    • Brad Sams

      Premium Member
      21 November, 2018 - 12:46 pm

      <blockquote><em><a href="#370711">In reply to digiguy:</a></em></blockquote><p><br></p><p>.epub and .mobi (so you can load it on to a Kindle)</p>

      • digiguy

        Premium Member
        21 November, 2018 - 4:58 pm

        <blockquote><em><a href="#370782">In reply to brad-sams:</a></em></blockquote><p>Thanks a lot, I will be reading on an ipad (I don't have a Kindle). Will buy it now</p>

  • KPixel

    21 November, 2018 - 12:08 pm

    <p>Would you please it put in the Books section of the Microsoft Store?</p><p>It seems fitting considering the topic… (It even supports pre-order.)</p><p><br></p><p>And I would be the first to purchase it (I already have credits there).</p>

    • Brad Sams

      Premium Member
      21 November, 2018 - 7:44 pm

      <blockquote><em><a href="#370741">In reply to KPixel:</a></em></blockquote><p><br></p><p>Working on this, emailed the book team tonight (as that's what their website recommends, oddly)…hope to have it up there soon-ish.</p>

  • ChiWax

    21 November, 2018 - 1:38 pm

    <p>A Thurrott/Foley-read Audible version would be "very choice" as Ferris Bueller says.</p>

  • mebby

    21 November, 2018 - 3:16 pm

    <p>I think I pre-ordered. I will check.</p><p><br></p><p>Looking forward to reading, especially with Brad as the author and Paul as the editor!</p><p><br></p><p>Brad, great job! Curious, did Mary Jo provide comments that you addressed (made revisions to the book)?</p>

  • whistlerpro

    21 November, 2018 - 3:21 pm

    <p>I and I'm sure others would be interested in getting the printed book in the UK, but the shipping seems pretty steep ($35!) will a more affordable option turn up soon for us internationally?</p>

    • Brad Sams

      Premium Member
      21 November, 2018 - 7:45 pm

      <blockquote><em><a href="#370901">In reply to whistlerpro:</a></em></blockquote><p><br></p><p>I believe so, working on getting more publishing distro channels open once it is finalized, stay tuned.</p>

      • irfaanwahid

        22 November, 2018 - 12:14 am

        <blockquote><em><a href="#370968">In reply to brad-sams:</a></em></blockquote><p>I need printed copy in Nairobi!!!</p>

  • davidsmi

    Premium Member
    21 November, 2018 - 6:12 pm

    <p>@Brad – can we get our on SurfaceSmiths.com podcast to shamelessly plug your book????</p>

  • boykin

    21 November, 2018 - 8:47 pm

    <p>Are you selling signed copies? </p>

  • brettscoast

    Premium Member
    21 November, 2018 - 11:44 pm

    <p>Well done Brad have per-ordered a digital copy today looking forward to a good read</p>

  • NorthSun

    22 November, 2018 - 4:10 am

    <p>I would love an Audible version with Paul/Mary Jo providing some commentary at the end of each chapter/section. What do you think Brad/Paul/Mary-Jo, do you have any interest in doing that? </p>

  • thisisdonovan

    24 November, 2018 - 4:43 am

    <p>I really think calling "Beneath the Surface" would be a lot better.</p>

    • ericgharrison

      Premium Member
      26 November, 2018 - 8:37 am

      <blockquote><em><a href="#371603">In reply to thisisdonovan:</a></em></blockquote><p>Brad had mentioned a while ago (in a blog post? podcast?) that he had looked into it, but there were just too many competing items with that name. Also, conveniently and surprisingly, the domain was available! </p>

  • Will McClenaghan

    26 November, 2018 - 4:54 am

    <p>Is this going to be available on Kobo?</p>

  • sott3

    Premium Member
    27 November, 2018 - 12:24 pm

    <p>Ordered my Kindle copy. Looking forward to it, Brad.</p>

Windows Intelligence In Your Inbox

Sign up for our new free newsletter to get three time-saving tips each Friday

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Thurrott © 2024 Thurrott LLC