Apple this week said that it would be much less transparent about device sales. The era of explosive unit sales growth is over.
Recent Apple Stories
Mophie finally has a battery case for Apple's new generation of iPhones, but it only works with last year's iPhone X.
Apple posted another record-setting quarter today, with a net income of $14.1 billion on revenues of $62.9 billion.
You might have missed this, but the most surprising thing about this week's Apple event was that the firm just quietly raised prices again.
Apple's Shortcuts app can now work with weather data, alarms, and more.
The latest update to watchOS is breaking some of Apple's new Series 4 Watch devices.
Apple announces two new iPad Pro devices with revamped design, Face ID, upgraded performance, more.
Remember the Mac Mini? It's getting its first major upgrade in years today.
Apple delivers much awaited MacBook Air with upgraded display, design, and internals.
Apple is set to release the next major update for iOS tomorrow.
Apple's next major leap forward will most likely be the result of the relationships that its customers have with the company.
Apple's upcoming TV streaming service will reportedly available in more than 100 countries.
New iPad Pro, MacBook upgrades inbound. And an iPad Mini. Apparently.
Apple is hosting their next event on 10/30 but it's not on their own campus and instead, they are headed to NYC.
Apple looks to launch a new digital media strategy by early 2019 with free original shows for Apple device owners.
Apple now has a software lock that makes Macs inoperative after certain independent repairs.
There's a myth, cultivated by former CEO Steve Jobs, that Apple provides customers with products they never knew they wanted.
Apple releases the next big update for your Mac.
Apple wants to stay away from violence, sex, politics, and religion for its original shows.
Apple's new Series 4 Watch faces weren't created with CGI.
Apple's major iOS 12 update is here. And it includes a ton of new things.
10 years ago, a brand new iPhone cost $199. Today, an iPhone XS Max starts at $1099. What happened?
In the midst of its new product announcements, Apple quietly raised the prices on the Watch and iPhone.
Apple's flagship iPhones of the year are finally here. Meet the iPhone Xs, and the iPhone Xs Max.
Apple introduces a 6.1-inch iPhone for those who can't afford the premium iPhone Xs and iPhone Xs Max models.
Apple's next big watchOS update ships September 17.
Apple launches upgraded Watch with a bigger display.