Twitter Launches its Creator Ads Revenue Sharing Program

Twitter officially launched its Creator Ads Revenue Sharing program yesterday. Elon Musk previously announced back in February that Twitter had started sharing ad revenue with creators for ads that appear in their reply threads, but we finally have more details about how this will works.

Video-based platforms like YouTube, Twitch, and TikTok already have revenue-sharing programs with creators. Twitter also previously launched Creator subscriptions, which allow users with over 500 active followers to get paid for exclusive tweets and live subscriber-only conversations.

With this new Creator Ads Revenue Sharing program, the company hopes that it can “help people earn a living directly on Twitter.” However, according to the Washington Post, the biggest supporters (and beneficiaries) of this new program so far appear to be far-right influencers.

Surprise! Today we launched our Creator Ads Revenue Sharing program.

We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our…

— Twitter (@Twitter) July 13, 2023

To be eligible for Twitter’s new ad revenue-sharing program, users will need to have a Twitter Blue subscription and at least 5 million impressions on their tweets in each of the last 3 months. They’ll also need to have a complete profile with an authentic identity and be in good standing with Twitter.

Twitter has teamed up with Stripe for payouts, which is the same provider the company has been using for its Subscriptions program. Twitter is first rolling out its ad revenue-sharing program to users who have already signed up for Creator subscriptions, and the company will soon open registrations to all eligible users.