Apple is a divisive company, but it makes some of the best hardware in the industry. Why? Because it almost always makes the right decisions.
I poke fun at Apple—as I do with Google and Microsoft, a point the more thin-skinned Apple fans neatly ignore—because of its hubris, pretentiousness, and hyperbole. The company’s live product announcements have turned into quasi-religious love-fests, hours of self-promotion and self-congratulation and video highlight reels, all wrapped up in a mock humbleness that would make a TV preacher blush.