Like it or Not, Apple is Usually Right (Premium)

Like it or Not, Apple is Usually Right

Apple is a divisive company, but it makes some of the best hardware in the industry. Why? Because it almost always makes the right decisions.

I poke fun at Apple---as I do with Google and Microsoft, a point the more thin-skinned Apple fans neatly ignore---because of its hubris, pretentiousness, and hyperbole. The company's live product announcements have turned into quasi-religious love-fests, hours of self-promotion and self-congratulation and video highlight reels, all wrapped up in a mock humbleness that would make a TV preacher blush.

Gain unlimited access to Premium articles.

With technology shaping our everyday lives, how could we not dig deeper?

Thurrott Premium delivers an honest and thorough perspective about the technologies we use and rely on everyday. Discover deeper content as a Premium member.

Become a Premium Member Create a Free Account